Innovation in the Golf Industry

In 2017, Peter Millar and G/FORE collaborated on a line of golf shoes. Peter Millar's reputation in the golf industry is an understated and classic brand, while G/FORE's is known for its classic, yet innovative products. The collaboration integrated G/FORE's innovative approach with Peter Millar's classic styles to create a stylish and high quality golf shoe.

After working on a golf course and "getting the bug" as many golfers say, I have a deep appreciation for both brands and their reputations. The collaboration is the perfect combination of a timeless brand mixing with a fresh brand, which allows each brand to reach the other brand's audience.

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